Privacy Policy

This Privacy Policy explains how NEON PALM Holding, LLC, referred to as "NEON PALM," "we," "us," or "our," collects, uses, discloses, and protects personal information when you:

  • Visit our website
  • Purchase or return a product
  • Create an account
  • Join our waitlist or community
  • Participate in a referral, survey, product-testing, or feedback program
  • Contact customer service
  • Subscribe to email or text communications
  • Otherwise interact with NEON PALM

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

The information we collect depends on how you interact with us.

Information You Provide Directly

We may collect:

  • Name
  • Email address
  • Telephone number
  • Billing and shipping address
  • Account login information
  • Products, sizes, lengths, and other selections
  • Order, payment, return, exchange, and refund information
  • Gift recipient information
  • Communications with customer service
  • Waitlist and community information
  • Referral-program activity
  • Survey responses
  • Product reviews and testimonials
  • Fit information, measurements, product preferences, and feedback you voluntarily provide
  • Photographs, videos, social-media handles, or other content you submit
  • Any other information you choose to provide

Payment card information is generally collected and processed by Shopify or our payment providers. NEON PALM may receive limited payment details, such as payment status, card type, and the last digits of a payment card, but we do not generally receive complete payment-card numbers.

Information Collected Automatically

When you visit or interact with our website, our technology partners and we may automatically collect information such as:

  • IP address
  • Browser and device type
  • Device identifiers
  • Operating system
  • Language and general location
  • Pages viewed
  • Links clicked
  • Referring website
  • Search activity
  • Items viewed or added to a cart
  • Checkout and purchasing activity
  • Date and time of visits
  • Interactions with emails or advertisements
  • Cookie and similar-technology identifiers

We may use cookies, pixels, tags, software development kits, local storage, and similar technologies to collect this information.

Information From Other Sources

We may receive information from:

  • Shopify
  • Payment providers
  • Fulfillment and shipping partners
  • Returns-management providers
  • Marketing and advertising platforms
  • Analytics providers
  • Referral and community platforms
  • Social-media platforms
  • Fraud-prevention and security providers
  • Business and collaboration partners
  • Publicly available sources

For example, when you interact with NEON PALM through a social-media platform, we may receive the information that the platform permits you to share.

2. How We Use Personal Information

We may use personal information to:

Provide Products and Services

  • Process and fulfill orders
  • Collect payment
  • Ship products
  • Provide order confirmations and updates
  • Process returns, exchanges, and refunds
  • Maintain accounts and purchase history
  • Respond to customer-service requests

Operate and Improve NEON PALM

  • Maintain and improve the website
  • Understand how customers use our website
  • Improve product design, fit, sizing, assortment, and customer experience
  • Analyze business performance
  • Manage inventory and operations
  • Test website features
  • Troubleshoot technical problems
  • Conduct internal research and analytics

Communicate With You

  • Send transactional messages
  • Respond to questions
  • Provide launch, preorder, shipping, and product updates
  • Send marketing communications where permitted
  • Administer waitlists, communities, referrals, and early-access programs
  • Invite you to surveys, events, or product-feedback opportunities

Personalize and Market

  • Recommend products or content
  • Remember your preferences
  • Measure the effectiveness of campaigns
  • Understand whether advertisements or communications lead to visits or purchases
  • Create audiences for advertising
  • Deliver or measure interest-based advertising, where permitted by law

Protect NEON PALM and Others

  • Detect and prevent fraud
  • Protect accounts and transactions
  • Enforce purchase limits and promotional rules
  • Secure our website, systems, customers, and partners
  • Investigate suspicious or unlawful activity
  • Enforce our Terms of Service and other agreements

Meet Legal Obligations

  • Maintain tax, financial, and transaction records
  • Respond to lawful requests
  • Establish, exercise, or defend legal claims
  • Comply with applicable laws, regulations, and legal processes

3. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

Service Providers

We work with companies that provide services on our behalf, including:

  • Website hosting and e-commerce services
  • Payment processing
  • Order fulfillment and warehousing
  • Shipping and delivery
  • Returns processing
  • Customer support
  • Email and text communications
  • Data hosting and cloud storage
  • Analytics and website performance
  • Cybersecurity and fraud prevention
  • Accounting, legal, and professional services
  • Community, referral, and loyalty tools

These providers may access personal information only as needed to perform services for us, subject to their agreements and legal obligations.

Shopify

Our store is hosted by Shopify. Shopify processes personal information in connection with providing its platform, checkout, payment, fraud-prevention, analytics, and related services.

Shopify may process information in accordance with its own privacy policies and service terms.

Advertising and Analytics Partners

We may disclose or make available certain identifiers, device information, internet activity, shopping activity, and transaction-related information to advertising, social-media, and analytics partners.

These partners may use the information to:

  • Measure website activity
  • Analyze campaign performance
  • Provide or measure advertising
  • Build or match audiences
  • Personalize content or advertising, subject to applicable law and your choices

Some privacy laws may define certain advertising-related disclosures as "sharing," "selling," or "targeted advertising," even when no money is exchanged.

You may exercise applicable opt-out rights as described below.

Business Partners

We may disclose information to partners involved in a promotion, event, collaboration, referral program, or other experience. We will provide additional information when a partner will use your personal information for its own purposes.

Legal and Safety Disclosures

We may disclose personal information when we reasonably believe it is necessary to:

  • Comply with law, regulation, legal process, or a government request
  • Protect the rights, property, or safety of NEON PALM, our customers, or others
  • Detect, investigate, or prevent fraud, security incidents, or illegal activity
  • Enforce our agreements and policies

Business Transactions

Personal information may be disclosed or transferred as part of a financing, merger, acquisition, restructuring, investment, sale of assets, bankruptcy, or similar business transaction.

We may also disclose information at your direction or with your consent.

4. Cookies and Similar Technologies

We and our partners may use cookies and similar technologies to:

  • Keep the website functioning
  • Remember your cart and preferences
  • Authenticate accounts
  • Understand website use
  • Improve performance
  • Detect fraud
  • Measure marketing
  • Personalize content and advertising

Some cookies are necessary for the website to function. Others are used for analytics, personalization, or advertising.

Where required by applicable law, we will obtain consent before using certain nonessential cookies or similar technologies.

You may manage applicable privacy choices through our privacy-preference tool or the Your Privacy Choices link on our website.

You can also adjust your browser settings to block or delete cookies. Blocking cookies may affect website functionality.

5. Interest-Based Advertising and Privacy Choices

We may work with advertising partners that use cookies, pixels, device identifiers, or similar technologies to understand activity over time and across websites or services.

Depending on where you live, you may have the right to opt out of:

  • The sale of personal information
  • The sharing of personal information for cross-context behavioral advertising
  • The processing of personal information for targeted advertising

You may submit an applicable opt-out request through:

  • The Your Privacy Choices link on our website
  • Our privacy-preference tool
  • The contact information listed below

Where required by law, we will also process recognized browser-based opt-out preference signals, such as the Global Privacy Control, for the browser or device sending the signal.

NEON PALM does not knowingly sell personal information in exchange for money. However, some advertising and analytics activities may be classified as a "sale" or "sharing" under certain state privacy laws.

6. Email and Text Communications

You may unsubscribe from promotional emails by using the unsubscribe link in the message.

You may continue to receive non-promotional messages relating to orders, returns, account activity, customer service, or other transactions.

If you opt in to marketing text messages, you may unsubscribe by replying STOP. Message and data rates may apply.

7. Your Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

  • Confirm whether we process your personal information
  • Access personal information we hold about you
  • Request deletion of personal information
  • Correct inaccurate personal information
  • Obtain a portable copy of certain information
  • Opt out of targeted advertising
  • Opt out of the sale or sharing of personal information
  • Limit certain uses of sensitive personal information
  • Withdraw consent where processing is based on consent
  • Appeal a decision concerning a privacy request
  • Receive equal service and pricing without unlawful discrimination for exercising a privacy right

These rights are not absolute. We may need to retain certain information to complete transactions, comply with law, prevent fraud, protect our rights, or for another legally permitted purpose.

How to Submit a Request

You may submit a privacy request by contacting:

Email: hello@neonpalm.co

Mail:
NEON PALM
21218 St Andrews Blvd Ste 10
Boca Raton, FL 33433

Please include enough information for us to understand and respond to your request.

We may need to verify your identity before completing a request. Verification may require matching information you provide with information already associated with your account or transactions.

Where permitted, an authorized agent may submit a request on your behalf. We may require proof that the agent is authorized to act for you and may also ask you to verify your identity directly.

We will respond within the period required by applicable law.

8. California Privacy Information

This section applies to California residents to the extent NEON PALM is subject to the applicable California privacy laws.

Categories of Personal Information

During the preceding 12 months, we may have collected the following categories of personal information:

  • Identifiers, such as name, email address, telephone number, IP address, account name, and postal address
  • Customer-record information, such as billing information and purchasing details
  • Commercial information, such as products purchased, considered, returned, or reviewed
  • Internet or electronic-network activity, such as browsing, search, website-interaction, and advertising activity
  • Approximate geolocation information
  • Audio, electronic, visual, or similar information, such as photographs, videos, or customer-service communications you submit
  • Inferences drawn from other information, such as product interests or likely preferences
  • Sensitive personal information, such as account login credentials or payment information processed through our providers

We collect these categories from the sources and for the purposes described elsewhere in this Privacy Policy.

Disclosure for Business Purposes

We may disclose these categories to service providers, contractors, Shopify, payment providers, fulfillment partners, shipping providers, analytics providers, professional advisers, and other recipients described in this Privacy Policy.

Sale or Sharing

We do not knowingly sell personal information for money.

Our disclosure of identifiers, commercial activity, or internet activity to certain advertising and analytics partners may be considered "sharing" or a "sale" under California law.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

California residents may request access, correction, deletion, or information about our practices and may opt out of applicable sale or sharing as described in the "Your Privacy Rights" and "Interest-Based Advertising and Privacy Choices" sections.

9. Children's Privacy

Our website and products are intended for adults and are not directed to children under 13.

We do not knowingly collect personal information directly from children under 13. If you believe a child has provided personal information to us, please contact us so we can review and delete it where appropriate.

10. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide products and services
  • Maintain transaction and tax records
  • Process returns and disputes
  • Prevent fraud
  • Enforce agreements
  • Meet legal, accounting, and reporting requirements

Retention periods vary depending on the type of information, the nature of our relationship with you, and applicable legal obligations.

When information is no longer reasonably necessary, we may delete it, deidentify it, or securely isolate it from further use.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no website, database, or transmission method is completely secure. We cannot guarantee absolute security.

You are responsible for keeping account credentials confidential and notifying us promptly if you believe your account or information has been compromised.

12. International Visitors

NEON PALM is based in the United States.

If you access our website from outside the United States, your personal information may be transferred to, processed in, or stored in the United States and other countries where our service providers operate.

Those countries may have privacy laws that differ from the laws where you live.

Before actively offering or shipping products to residents of the European Economic Area, United Kingdom, Switzerland, or other jurisdictions with additional privacy requirements, we may provide supplemental notices and consent mechanisms as appropriate.

13. Third-Party Websites and Services

Our website may link to third-party websites, social-media platforms, applications, or services.

We are not responsible for the privacy, security, or content of services we do not control. We encourage you to review their privacy policies before providing information.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, products, or legal obligations.

We will post the revised policy on this page and update the effective date. Where required, we will provide additional notice of material changes.

15. Contact Us

Questions or requests concerning this Privacy Policy may be directed to:

NEON PALM
21218 St Andrews Blvd Ste 10
Boca Raton, FL 33433

Or email us at hello@neonpalm.co.